Resources Library by ANA

Control techniques in a sample survey

The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Angela Amoroso, Costantino Jannacone

June 15, 1979

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1979

The case for primary readership

Consumer magazines occupy a unique position among U.S. advertising media. In total, they are a mass medium, yet taken individually, each carves out its own distinctive, selective audience. This selectivity is best delineated by primary readership,...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: William J. Wilson

March 1, 1979

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Bonny G.J. Stoelinga

March 1, 1976

The usage of qualitative media data

The paper concerns the question of how to include qualitative criteria into current media-planning procedures, and the appraisal of the improvements which may be expected by the usage of qualitative data. After a description of the media model used...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Jean Michel Agostini

March 1, 1976

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Jan D. Noordhoff

March 1, 1976

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ernst Braunschweig

August 1, 1975

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Elizabeth H. Nelson, Mark R. C. Lovell

Company: KANTAR TNS Malaysia

August 1, 1975

In which terms is the problem of media planning set today? (German)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Jean Francois Canguilhem

September 1, 1974